The relationship between E-service quality, ease of use, and E-CRM performance referred by brand image

S Kamal, A Naim, H Magd, SA Khan… - Building a Brand Image …, 2022 - igi-global.com
The purpose of this study is to determine the relationship of e-service quality (ESQ) and
ease of use (EOU) to electronic customer relationship management (E-CRM), which is …

Critical Success Factors for Transforming CRM to SCRM for building E-CRM

H Alqahtani, A Naim - Building a Brand Image Through Electronic …, 2022 - igi-global.com
In the current scenario, the entire Middle East is witnessing drastic digitalization, and
consumer behavior is also widely affected by the technological development. This has …

[PDF][PDF] Key factors influence on decision making to IoT adoption in telecommunication companies: A review

EA Anaam, MNY Magableh… - International Journal of …, 2022 - researchgate.net
In the context of the impact of advertisement IOT technology, the paper seeks to clarify the
critical issues, specifically for telecommunication that deals with the novel technology but …

Impact of supervisor phubbing on workplace incivility and workplace presenteeism: mediation and moderation effect of self-esteem and power distance

SA Hasan, A Naseem, M Mahmood, Z Sajjad… - Journal of …, 2024 - emerald.com
Purpose Supervisor phubbing is an increasingly common behavior depicted by supervisors
despite the significance of supervisor–subordinate interactions. This study explores the …

The impact of E-CRM on customer loyalty in the airline industry: the mediating role of customer experience

N Ali, M Alfayez - Cogent Business & Management, 2024 - Taylor & Francis
In today's highly competitive airline industry, understanding the factors that influence
customer loyalty is paramount for airline companies seeking to maintain a competitive edge …

[PDF][PDF] Best Practices in Building Information Modelling Process Implementation in Green Building Design: Architects' Insights

CC Ohueri, JA Bamgbade, AL San Chuin… - … of Construction in …, 2022 - researchgate.net
An increasing number of clients are requesting green building design due to its potential to
provide high-sustainability performance, monetary savings and health benefits to occupants …

[PDF][PDF] Critical success factors for electronic customer relationship management success adoption: Telecommunication companies case study

EA Anaam, KAA Bakar, NSM Satar… - International Journal of …, 2021 - researchgate.net
A systematic literature review has been conducted on the exiting E-CRM system and found
that 70% of E-CRM projects do not meet their ultimate goals. Furthermore, more than 77% of …

[PDF][PDF] Online Security on E-CRM System

F Olayah, EA Anaam, MA Bakhtan, A Shamsan… - …, 2022 - researchgate.net
In recent decades, online security has been seen in terms of protecting the web application
layer from unauthorized user threats. There are numerous advantages and benefits …

Data mining techniques with electronic customer relationship management for telecommunication company

EA Anaam, MNY Magableh, M Hamdi… - Amazonia …, 2021 - amazoniainvestiga.info
Organizations must improve decisional quality, and the continuous usage of data mining
techniques is a crucial issue for management. This issue mostly involves an individual's …

Applied Fuzzy and Analytic Hierarchy Process in Hybrid Recommendation Approaches for E-CRM

EA Anaam, SC Haw, P Naveen - JOIV: International Journal on Informatics …, 2022 - joiv.org
To create a personalized E-CRM recommendation system, the electronic customer
relationship management system needs to investigate low accuracy and lack of …