The incessant effort towards long-term survival and competitiveness is especially strong
among family businesses, which, due to their unique characteristics, face particular …

Purpose The purpose of this study is to examine the role of wine involvement in moderating
the effect of winery service quality on loyalty toward small family wineries …

This study aims to make a significant contribution to the development of a model for
integrating research in the wine sector, innovative knowledge, and family businesses with …

Wine tourism literature still falls behind other streams of research in its ability to assess
phenomena associated with the implementation of digital practices to address strategic …

Place branding often builds upon gastro-cultural features. Yet, the convergence point
between gastro-cultural place identity and the experience on offer could (and should) further …

Due to the complexity of postmodern markets, firms are developing corporate heritage
marketing initiatives to engage in consumer research for emotional ties. Due to its rising …

This study aims to investigate the influence of consumer-perceived risk on brand extension
by considering the moderating role of psychological contract violation. Furthermore, the …

A brand architecture is a strategy that aids in managing the brand portfolio and the company.
Choosing an adequate strategy for a new product, comes down to either a brand extension …