This study aims to examine the right marketing mix strategy to increase tour packages on the
island of Serangan, Bali which can be a benchmark in the development of tour packages in …

This research utilizes a qualitative descriptive methodology, employing the SOSTAC model
to analyze Art Music Today (AMT). The study follows six structured steps, starting with a …

This paper aimed at addressing the marketing strategy performed by a mid-range Islamic
hotel in Indonesia that distinguishes it from other non-sharia hotels by analyzing its …

Ease of access to finance serves as a driving force for the development of entrepreneurship.
Entrepreneurship, in turn, has the capability to stimulate the creation of new employment …

The principal aim of this article is to delineate the models that illustrate how creativity
impacts a country's sustainable development. The object of this study is the creative industry …

This study aims to develop a comprehensive understanding of intellectual property (IP)
commercialization in the creative industry, highlighting its essential role in the growth of the …

The World Health Organisation (WHO) and the International Labour Organisation (ILO)
estimate that 81% of deaths are related to occupational accidents. The management of …

Creativity is rapidly becoming central to scholarly discourse, research, and education
practice. It is central to modern society and forms the basis for innovation and progress. In …

A company that operates in the culinary business certainly requires a supply chain function
for raw materials. However, supply chain activities may involve risks that can hamper the …

Purpose: Online distribution channel alludes to the many different digital channels utilized in
marketing and distributing goods and services to end users. The present research aims to …