Relationships in business markets are increasingly important in many companies' operating
strategies. A five-stage framework integrates the constructs most often examined in empirical …

Die Marketingwissenschaft hat in den letzten Jahren eine bemerkenswerte Neuorientierung
erfahren. Ausgehend von der Erkenntnis, daß die Verbesserung einer kundenorientierten …

In today's high competitive and globalize banking context, increasing Customer loyalty
emerges as the most important challenges faced by marketers. Cultivating loyal customers is …

TQM, global markets, the emerging Pacific-Rim economies, free trade, are examples of the
forces propelling business to seek some form of alliance to protect and enhance their …

This article examines how industrial buyers and suppliers perceive recent changes in
business markets. It assesses the perceptions and opinions of practitioners on both sides of …

Although a key objective of relationship marketing is building strong bonds with customers,
there is little empirical research into the antecedents and consequents of relational bonds …

Wurden anfänglich primär unternehmensspezifische Kundenclubs und-karten angeboten,
so entstanden in der jüngeren Vergangenheit zunehmend Angebote, die auf Kooperationen …

Purpose–The purpose of this paper is to specify and test factors surrounding trusting
relationships between buyers and suppliers in a global, business‐to‐business services …

While customer satisfaction has recently attracted a lot of attention among academics and
practitioners, most academic research on this construct has focused on consumer goods …

Relationship Marketing in Professional Services Page 1 Page 2 RELATIONSHIP
MARKETING IN PROFESSIONAL SERVICES This is a fascinating analysis of the …