Purpose This paper aims to epistemologically extend and explore the present theories from
prior research conducted in the area of responsiveness. Furthermore, it determines to …

Purpose Existing studies examine the effect of mobile service quality (MS-QUAL) on
shoppers' intent to continue mobile shopping using various theoretical lenses to understand …

This study aims to understand the impact of six success factors of K-pop on the national
image of Korea perceived by global viewers and SNS citizenship behavior. In addition, this …

The emergence of low-cost airlines has expanded travel options for consumers by offering
more affordable fares. While these airlines are often associated with being inexpensive, their …

Purpose The COVID-19 pandemic has significantly affected how consumers make payment
choices. This study aims to develop a comprehensive model explaining customers' …

Purpose The online-to-offline (O2O) business is developing rapidly and is highly popular in
many countries. Nevertheless, O2O suffers from a large number of customer complaints that …

Indian economy is categorized as one of the fastest growing advancing economies. Much of
the growth has been attributed to the industrialization process post-independence especially …

Purpose The purpose of this study is to examine the effect of service authenticity, customer
participation (CP) and customer-perceived service climate on customers' service evaluation …

This study aimed to empirically examine what effects confidence, social, and economic
benefit factors have on continuous relationship orientation through the mediation of service …

Given the increasing competition and the impact of digital media in the automobile industry,
dealerships need to understand the antecedents of customer happiness and brand love …