In today's world, where innovation is critical to corporate success and sur-vival, the third
edition of the PDMA Handbook of New Product Development provides the premier guide for …

The Journal of Marketing Education (JME) was launched almost 35 years ago. In this invited
article, we review JME's long and distinguished history. For historical perspective, we will …

Most of the leading journals in all fields routinely have rejection rates of 80%, 95%, or
higher. All journals prefer articles that make significant contributions to the field. This article …

Purpose–The purpose of this paper is to examine the reasons for the lack of research
attention paid to the Middle East (ME) and Africa regions. In particular, this study seeks to …

Purpose Predatory publishing is a growing and global issue infecting all scientific domains.
Predatory publishers create counterfeit, not (properly) peer-reviewed journals to exploit the …

Purpose–The aim of this paper is to critically review the most significant writings on “two”
constructs that have quickly acquired the status of “important marketing topics”; that is, brand …

Purpose–The purpose of this paper is to review the software and content features of the
Google Scholar Metrics (GSM) service launched in April 2012. Design/methodology …

Despite evidence of meticulous business-to business marketing research efforts, and the
pleas of editors for truly original, ground-breaking research, there is still a shortage of …

Abstract During 1994–2016, Peter LaPlaca served as editor-in-chief of Industrial Marketing
Management, an era in which the research discipline surrounding business-to-business …

Since the world became industrialized, our environment has been changed, bringing
different environmental issues. The world benefits from industrialization but suffers from …