Service Recovery Strategy in Private Hospitals: The Role of Experience, Symbolic, and Functional Brand Images
K Siriyota, T Chokpiriyawat - International Review of …, 2025 - econjournals.org.tr
This study investigates the influence of brand image on service recovery strategy, customer
satisfaction, word-of-mouth communication, and revisit intentions within the context of private …
satisfaction, word-of-mouth communication, and revisit intentions within the context of private …
Enhancing loyalty in Islamic hospitals: Exploring customer experience as mediating variables
Purpose–This study investigates the impact of service quality and corporate image on
customer experience and loyalty within health institutions. Methodology–Utilizing a …
customer experience and loyalty within health institutions. Methodology–Utilizing a …
The Effect of Brand Image and Medical Quality on Intention of Re-visit with Word of Mouth as a Mediating Variable among Patients
I Irdan, R Kusumapradja, Y Ramadhan - International Journal of Nursing …, 2024 - ijnhs.net
Background: People with different characteristics are very selective in choosing hospital
health services. People would select the hospital with modern, best medical facilities and …
health services. People would select the hospital with modern, best medical facilities and …
Current Advertising Approaches in Tourism: Effects on Consumer Behaviour and the Advancement of Tourism Activities
SGL Demenina, T Tsepkalo, V Saichuk… - Salud, Ciencia y …, 2025 - dialnet.unirioja.es
Introduction: The relevance of the research topic is the need to adapt tourism enterprises to
rapid changes in the advertising industry under the influence of digital technologies. In the …
rapid changes in the advertising industry under the influence of digital technologies. In the …
Current Advertising Approaches in Tourism: Effects on Consumer Behaviour and the Advancement of Tourism Activities
S Litovka-Demenina, T Tsepkalo, V Saichuk, V Stamat… - 2025 - dspace.mnau.edu.ua
Introduction: the relevance of the research topic is the need to adapt tourism enterprises to
rapid changes in the advertising industry under the influence of digital technologies. In the …
rapid changes in the advertising industry under the influence of digital technologies. In the …