Because the meaning of an ad can be created in the person who receives the message, it is
logical to suggest that different people may have unique preferences for different types of …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

Written by a leading authority, this book is a comprehensive and definitive guide to
advertising that incorporates a vast amount of research and expert opinion. It draws upon …

Due to the prominent role of recommender systems in our daily lives, it is increasingly
important to inform users why certain items are recommended and personalize these …

One of the key dual-process model predictions is that audiences will be more persuaded by
strong persuasive arguments than weak and that this difference in persuasiveness will be …

This paper investigates how consumers identify advertising. Research on new advertising
formats such as advertorials etc. shows that they may be more effective than traditional …

In two experiments, we study how the temporal orientation of consumers (ie, future-oriented
or present-oriented), temporal construal (distant future, near future), and product attribute …

Purpose This paper aims to investigate the purchase intention of halal food products in
Spain, from the perspective of Muslim students. Design/methodology/approach Data were …

In two experiments, we show how a consumer's susceptibility to normative influence (SNI)
offers useful insights into the effectiveness of two types of testimonials: a typical person …

The widespread use of partitioned pricing by marketers may be the result of perceptions that
it enhances the perceived value of the offer. This research identifies boundary conditions for …