Purpose The purpose of this study is to organize and analyze the existing literature on co-
creation in tourism to identify the state-of-the-art studies and the research gap in this field …

The objective of the study is to investigate the effects of enabling value co-creation with
consumers on the performance of manufacturing and service SMEs in Poland. The analysis …

Since its introduction 2004, Service-dominant (SD) logic attracted interest from IS scholars,
who increasingly draw on this meta-theoretical lens for their inquiries. This is unsurprising …

We describe the research trajectories associated with SD Logic and the scholarly activity it
encompasses across a breadth of disciplines by conducting a bibliometric analysis of a body …

This paper is the first to apply the services marketing framework of service-dominant logic
(SD logic) to enhance understanding of patient conceptualizations of value in the context of …

Purpose This paper aims to present a value cocreation framework that furthers
understanding of social value cocreation. Design/methodology/approach This paper is an …

Purpose–To counteract increasing competition and satisfy evolving customers' needs, many
firms are changing the positioning of their product concepts, from being product-based into …

ABSTRACT This study proposes Service Dominant Logic as a new explanatory approach to
improve our understanding of sustainable events. A two-step analysis serves as a …

Müşterilerle üretim, işletmelere yeni fikirlerle iş yapma olanağı sunarken, müşterilerin özel
isteklerinin karşılanmasını sağlamaktadır. Bu durum, gerek işletmelerin sunduğu hizmet …

Innovation has traditionally been studied under a goods-dominant (GD) logic perspective,
focusing on product designs and innovations in production, manufacturing, and traditional …