CONSUMER PSYCHOLOGY Page 1 Annu. Rev. Psychol. 1994. 45:131—69 Copyright © 1994
by Annual Reviews Inc. All rights reserved CONSUMER PSYCHOLOGY Alice M. Tybout Kellogg …

An area of continuing interest to academics and practitioners alike is how consumers' choice
of products may be influenced by the human values that they support. The present article …

Consumers are ordinary human beings who happen to be engaged in activities related to
the purchase of products or services. It should come as no surprise, therefore, that the …

Arguably, the nature and types of consumer value constitute the essential foundation and
fundamental basis for both the academic study and the managerial practice of marketing …

This research proposes that the factors influencing the intention to use mobile financial
services (MFS) include general technology perceptions, technology-specific perceptions …

Environmental problems are increasingly becoming everyday issues of international
organizations, national governments, and individual consumers. In consumer behavior …

The provision of “value” to consumers by marketers is implicit in the exchange contract. Yet,
value is a term fraught with so many interpretations that it is a wonder when consumers and …

Why do rising incomes not make people happier? Some argue that it is because we quickly
become accustomed to our new acquisitions. Others would say that it is because relative …

Cet article propose une intégration des travaux sur la valeur de consommation et un cadre
conceptuel reposant sur la théorie fonctionnelle des attitudes dans lequel nous identifions …

The relation between value and the quality component of value embedded in the Holbrook
typology is investigated with reference to the satisfaction response. Specifically, the temporal …