Purpose: To examine the impact of artificial intelligence-assisted social media marketing
(AISMM) on the performance of startup businesses of small and medium enterprises (SMEs) …

Integrated marketing communication (IMC) has attracted the interest of marketing and
management scholars since it was first introduced. A theoretical debate on definitional and …

Integrated marketing communication (IMC) has attracted growing interest from scholars. In
recent years, they have emphasised the need to apply IMC to all organisations and assess …

Integrated marketing communication (IMC) involves the seamless coordination of
communications and marketing media within organizations. While scholars in higher …

Relationship with stakeholders has been widely seen as a communication phenomenon.
Indeed, communication has long played an essential role in stakeholder theory. This study …

The current competitive environment and globalization processes create pressures on
education processes at universities. Increasing business opportunities, business creation …

Sejak awal kelahiran sampai tiga dekade setelahnya, perkembangan pemikiran IMC
(Integrated Marketing Communications) di kalangan akademisi menunjukkan kemajuan …

El artículo presenta la evolución de la comunicación integrada de marketing (CIM) desde
sus inicios hacia un concepto que, tras adaptarse al ecosistema de marketing y …

Strategic communication merupakan konsep dan kajian yang relatif baru dalam ilmu
komunikasi. Sebelumnya, konsep strategic communication banyak digunakan dalam kajian …

Sejak kelahirannya, tiga dekade yang lalu hingga hari ini, IMC (Integrated Marketing
Communications) telah menjadi perhatian para akademisi dan praktisi di seluruh dunia …