Consumer scepticism has attracted increasing scholarly attention in recent years. However,
the scientific understanding of the development and consequences of consumer scepticism …

Purpose Despite a growing interest in investigating green skepticism, there has been a
paucity of effort in synthesizing green skepticism research. This study aims to synthesize …

Value co-creation has become an essential strategy in business that encourages customer
involvement in creating products that meet customer demands and have superior value …

This study explores how cross-channel integration influences consumers' green purchase
intention, specifically through psychological ownership, consumer skepticism, environmental …

The present research conceptualizes customer care activities as the process through which
retailers satisfy consumers' needs by means of a set of interconnected services and address …

As the success of the mobile payment services depends on the considerable facilitators and
inhibitors which affect customers' continuance intentions and recommendation of these …

Purpose This paper aims to examine desirable post-adoption outcomes related to food
delivery apps using the involvement-commitment model (ICM) and the boundary of (Islamic) …

Purpose Recent studies have observed rise in consumer's ethical concerns about the online
retailers while making a purchase decision. The impetus for businesses to use corporate …

Cause-related marketing (CaRM) has gained popularity as a method of boosting company
value through profit-driven giving. Although the concept of CaRM has been widely …

Purpose Prior research has investigated the benefit of companies that engage in cause-
related marketing initiatives. However, this prior research has not adequately examined …