In a Pay What You Want (PWYW) setting companies empower their customers to fix the
prices buyers voluntarily pay for a delivered product or service. The seller agrees to any …

This research studies how payment decision timing—before versus after product delivery—
influences consumer payment under pay-what-you-want (PWYW) pricing. The authors focus …

PAYW (pay as you want) has become a popular pricing strategy for content products in
practice and has received considerable attention in the literature. However, the previous …

Supplier firms are increasingly seeking new ways to personalize their offers and differentiate
their products, especially in contested digital markets. One approach that shows promise …

In a digital age where companies face rapid changes in technology, consumer trends, and
business environments, there is a critical need for continual revision of the business model …

The paper examines the suitability of pay-what-you-want (PWYW) pricing in introducing
incremental or radical innovative products. Four experimental studies were conducted: three …

Purpose Due to high competition in the agricultural industries and heterogeneous products,
the setting of prices for direct sales to consumers is difficult. In recent years, pay-what-you …

We disentangle by means of a laboratory experiment two relevant drivers of voluntary
payments in Pay-What-You-Want settings: the effects of interpersonal closeness and an …

This work analyzes relationships between product-and pricing-related attitudes of customers
and their choice or rejection of a product offered under the Pay-What-You-Want-(PWYW) …

In leading strategy theories, such as industry analysis and value capture theory, maximizing
bargaining power with transaction partners is a critical driver of profitability. However, in …