This study explores if, how and through what channels millennials' sustainability values
translate into action when it comes to fashion garments. By testing a research model on 448 …

This study aims to deepen our understanding of the underlying factors affecting the intention
to continue using increasingly popular wearable technology. A new theoretical model is …

Fashion involvement has been regarded as an important research topic in consumer
research. Despite the importance of this topic, no attempt has been made in the past to …

This research identifies and portrays the under-researched segment of sustainable fashion
consumers, drawing a comparison with the average consumers in Spain, and defines the …

Purpose Luxury fashion brands harness the power of Instagram and fashionistas for
strategic brand management. This study aims to test interaction effects among luxury brand …

Purpose The purpose of this paper is to develop a method to understand the predictors of
hijab fashion consciousness and consumption. Muslim women in developing countries have …

Purpose The purpose of this paper is to study the underlying relationships among two
distinct forms of consumer values, namely, instrumental and terminal values, fashion …

Despite the rapid and dramatic changes in male fashion consumption over the past 20years,
consumer research largely neglects the issue of status consumption, especially in the male …

The paper presents a review of 128 studies on the behavior of older consumers published in
the last 35 years (from 1980 to 2014) in 35 peer-reviewed journals. The purpose of the …

Luxury brands have started to offer consumers the opportunity to customize their exclusive
products by making certain aesthetic decisions, such as the color, fabric, or cut of their …