A school may improve its students' job outcomes if it issues only coarse grades. Google can
reduce congestion on roads by giving drivers noisy information about the state of traffic. A …

Online markets for mental health care (OMMH) allow clients to connect remotely with
counselors to receive psychological therapy. Rooted in signaling theory and in the specific …

Unlike online stores, offline stores can provide product demonstration services, such as
product display, product fit, and other kinds of in-store solutions, to help consumers …

Affected by the online supply-demand matching, traditional pricing decisions cannot be
applied to recent 'online-to-offline'(O2O) platforms, which should consider more about the …

A dual-channel supply chain is considered with a manufacturer selling its product through
an offline retailer and an online store. The manufacturer can set up a virtual showroom to …

Aided by the increasing ease of use, lower adoption cost, and higher network benefits,
consumers are demonstrating a strong propensity to concurrently use competing firms' …

We study a sender's optimal choice of precision when he selects from a class of random
signals to persuade a receiver to accept his request, with higher costs associated with …

The retail market consists of both multichannel and pure online retailers. While the pure
online retailers sell through the online channel only, multichannel retailers face the dilemma …

Product demonstrations are powerful promotional tools which can vary in how they present
information, either illustrating step-by-step processes, or showcasing final outcomes …

As an increasingly significant after-sales value-added service in the online platform
marketplace, the extended warranty (EW) service plays a pivotal role in improving customer …