Event attendees' citizenship behaviors play a vital role in shaping their experiences. This
research explored the effects of value co-creation strategies in events on attendees' …

The aviation industry has increasingly turned to digital marketing to stay competitive and
meet evolving customer expectations. This study conducts a Systematic Literature Review …

Purpose While the positive effects of customer citizenship behavior are well established,
research on its potential negative consequences is scarce. This study aims to examine the …

This paper aims to conceptualize whether revenge tourism is an apt description of travel in
the post global health emergency period from the perspective of travelers. Furthermore, it …

Purpose Status demotion in hierarchical loyalty programs (HLPs) has received considerable
academic attention. However, existing research is relatively silent on whether HLP status …

Purpose This study aims to delve into the cultural differences between developing and
developed countries pertaining to the negative behavioral fallouts of adopting …

A detailed search was conducted to create a bibliography of articles related to the mission of
the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …

The present research proposes and tests a conceptual model of the effects of mindsets
(stress-based vs. fresh-start-based) on the relationship between compensations (discount …

Online shopping platforms have gradually begun to use hierarchical loyalty programs to
distinguish customers. Previous studies have focused mainly on the effect of such programs …

This study aims to investigate customers' specific affective and behavioural responses
following a demotion decision by a firm in the context of loyalty programs of the food service …