Cause‐related marketing (CRM) is almost ubiquitous as brands of all price points participate
in this marketing strategy in the United States and internationally, as well. The value that …

This study provides an overview of the scholastic literature on cause-related marketing
(CRM) during the period 1988–2016. The purpose of this study was to first identify significant …

Cause-related marketing (CaRM) has gained popularity as a method of boosting company
value through profit-driven giving. Although the concept of CaRM has been widely …

This article explores how cause-related marketing influences consumer response in an
online environment, by analyzing the relationships between consumers' perceptions of …

This study, using scenarios, examined the impact of two kinds of cause-related marketing
(CRM) efforts (a traditional donation of a portion of sales to a related cause and a more …

A cause–brand association (CBA) is a marketing strategy of embedding a social cause in
the promotion of a brand. The purpose of this article is to develop a comprehensive model of …

A Cause-brand association (CBA) refers to a marketing strategy of associating a brand with
a social cause. Such a CBA can be as a result of Cause-related Marketing (CrM), cause …

Retailers in the US are increasingly asking customers to donate to charity at their sales
registers. This practice, known as Checkout Charity, is a form of Cause-Related Marketing …

Cause-related marketing (CRM) is a growing area of corporate social responsibility that
involves a joint venture between a for-profit brand and a nonprofit organization. Over the …

A cause-brand association (CBA) is a marketing strategy wherein a brand integrates a social
cause, and aims to achieve both social as well commercial objectives. Millennials are often …