Technological advances have made available in the last decade a set of exponential and
disruptive technologies that have been promoting the digital transformation of society. It is a …

One of the challenges of teaching marketing is the use of strategies and didactic resources
that promote active and meaningful learning about the reality of the market and …

Numa sociedade cada vez mais globalizada, interconectada e automatizada, big data
analytics surge como uma oportunidade única no tecido empresarial para, não só apoiar as …