The human touch vs. AI efficiency: How perceived status, effort, and loyalty shape consumer satisfaction with preferential treatment
S Choi, Y Yi, X Zhao - Journal of Retailing and Consumer Services, 2024 - Elsevier
This research investigates the impact of service agent type, human versus artificial
intelligence (AI), on consumer satisfaction with preferential treatment. Through four studies …
intelligence (AI), on consumer satisfaction with preferential treatment. Through four studies …
Unlocking the power of gamification: Alleviating reward-sensitivity in promotional interactions
This research introduces a gamification-induced reward-desensitization effect observed in
hotel loyalty promotions. Guided by scope-insensitivity theory and the dual-process model of …
hotel loyalty promotions. Guided by scope-insensitivity theory and the dual-process model of …
Investigating the responses of bystanding customers to loyalty programs: a moderated-mediation model
M Noble, D Arli, R Rajaguru - Marketing Intelligence & Planning, 2024 - emerald.com
Purpose The purpose of this study is to provide insight as to how middle-tier frequent flyers
react to witnessing the preferential treatment of a top-tier customer, how rule clarity …
react to witnessing the preferential treatment of a top-tier customer, how rule clarity …
Psychology of Altruism: A Phenomenological Study of Christian Leaders
JG Belk - 2024 - digitalcommons.liberty.edu
Altruism is fundamentally a part of Christianity, but this phenomenon has never been
researched from the perspective of Christian leaders. More than simple kindness or …
researched from the perspective of Christian leaders. More than simple kindness or …