Adoption of online resources to improve the marketing performance of SMES

A Kumar, AA Syed, A Pandey - Asia Pacific Journal of Health …, 2021 - search.informit.org
With the increase in the pace of globalization, SMEs are facing stiff competition from
multinational firms. The entrepreneurs owning SMEs have fewer funds, but they need to …

A two-decade literature review on challenges faced by SMEs in technology adoption

DAA Shaikh, MA Kumar, DAA Syed… - Academy of Marketing …, 2021 - papers.ssrn.com
The purpose of this study is to discuss the importance of technology for SMEs. The world is
moving towards technology 5.0, SMEs have not able to adopt technology 2.0 effectively …

Technology Adoption: A Solution for SMEs to overcome problems during COVID-19

MA Kumar, DN Ayedee - Forthcoming, Academy of Marketing …, 2021 - papers.ssrn.com
This research study is aiming to provide a solution to the problems facing by SMEs during
COVID-19. The main aim of this research to explore the problems faced by SMEs during …

WITHDRAWN: Usage and adoption of artificial intelligence in SMEs

A Kumar, A Kalse - 2021 - Elsevier
Withdrawal Notice WITHDRAWN: Usage and adoption of artificial intelligence in SMEs Anuj
Kumar a, â‡', Anjali Kalse ba Research Scholar (GL-2789), Aligarh Muslim University …

Stakeholder engagement and SDGs: the role of social media in the European context

A Mehmood, J Hajdini, L Iaia, F De Luca… - EuroMed Journal of …, 2023 - emerald.com
Purpose The authors aim to investigate which social media posts' characteristics result in
higher stakeholder engagement in the European context. Design/methodology/approach …

An empirical study of marketing of SMEs in the tourism sector

M Yaja, A Kumar - Small Enterprise Research, 2021 - Taylor & Francis
In the tourism industry, products and services of destination are synonyms with branding.
Marketing works as a bridge that connects the path for a successful business approach …

[PDF][PDF] Strategic Technology Adoption of social media in Indian SMEs

A Pandey, A Kumar, P Pujari… - International …, 2023 - americanscholarspress.us
Small and Medium enterprises (SMEs) are motivated to use the technology in their
processes for efficiency and effectiveness. The technology adoption can be assessed at …

Life under COVID-19 lockdown: an experience of old age people in India

A Kumar, N Ayedee - Working with Older People, 2022 - emerald.com
Life under COVID-19 lockdown: an experience of old age people in India | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search Life …

Ensuring sustainable development of oil companies based on foresight technology

IV Osinovskaya, SY Shevchenko… - International Journal …, 2020 - papers.ssrn.com
The article deals with the issues of ensuring long-term sustainable development of oil and
gas companies by identifying promising technological directions of development and time …

[PDF][PDF] Earnings Management and Performance of Non-Financial Listed Firms in Nigeria.

SA Shittu, EA Alagbe, AA Oke, O Fadipe - Acta Universitatis Bohemiae …, 2023 - acta.ef.jcu.cz
The study examines the effect of Earnings Management (EM) on the performance of Non-
Financial Listed Firms (NFLF) in Nigeria. EM was proxies by Discretionary Accrual (DA) and …