Experience and evaluation research on sustainable products' design is increasingly
supported by eye-tracking tools. In particular, many studies have investigated the effect of …

The much-hyped field in cognitive sciences, neuromarketing, is still in its nascent stage
which examines the brain responses to various marketing stimuli in order to comprehend the …

Young consumers (children and adolescents) play an increasingly important role in the
functioning of the modern consumer market. Accordingly, it is becoming more important to …

Due to the relevance of sustainability, several methods of data collection are being used to
verify its impact on different organizational and social aspects. Despite its importance, in the …

Characterizing consumers in terms of their propensity to practice sustainable consumption
represents an interesting research challenge in which a crucial role is played by the …

The paper gives useful data for green marketers and producers of green products on the
planet. This paper offers helpful guidelines for the government of the countries in the world …

Abstract Adopting Lipset and Rokkan's submissions which suggest, social cleavages as
resulting from conflict groups based on perceptions of association in opposition to other …

In recent years, sustainability has received significant interest from companies and
structures that have adopted new marketing and business models to improve the living …

O neuromarketing é um método, e um acervo de conhecimentos, que procurou emancipar-
se e alcançar o estatuto de ciência no início do século XXI. Neste primeiro artigo sobre o …

Young consumers (children and adolescents) play an increasingly important role in the
functioning of the modern consumer market. Accordingly, it is becoming more important to …