From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
JM Alcántara-Pilar, ME Rodriguez-López… - Journal of Retailing and …, 2024 - Elsevier
In recent years, influencer marketing has gained significant prominence within the digital
marketing landscape, particularly on platforms such as TikTok. This study seeks to …
marketing landscape, particularly on platforms such as TikTok. This study seeks to …
Analysing the factors that influence social media adoption among SMEs in developing countries
OH Solomon, T Allen, W Wangombe - Journal of International …, 2024 - Springer
Social media penetration is on the rise in developing countries and is an important channel
of growth for small and medium enterprises (SMEs). Many SMEs in developing countries …
of growth for small and medium enterprises (SMEs). Many SMEs in developing countries …
Navigating Success: The Impact of Social Media Strategies on Small and Medium-Scale Businesses in Ikot Ekpene, Akwa Ibom State, Nigeria
AJ Udom, JC Ekpouko - International journal of Innovation in Marketing …, 2024 - ijime.ir
Purpose: The increasing influence of social media has significantly transformed small and
medium scale businesses (SMSBs) operations in developing regions. This study assesses …
medium scale businesses (SMSBs) operations in developing regions. This study assesses …
[引用][C] Digital transformation in Latin America: Challenges and opportunities
RM Davison, L Joia - The Electronic Journal of Information …, 2023 - Wiley Online Library