The evolving role of artificial intelligence in marketing: A review and research agenda

B Vlačić, L Corbo, SC e Silva, M Dabić - Journal of business research, 2021 - Elsevier
An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …

Getting value from Business Intelligence systems: A review and research agenda

VH Trieu - Decision Support Systems, 2017 - Elsevier
Much of the research on Business Intelligence (BI) has examined the ability of BI systems to
help organizations address challenges and opportunities. However, the literature is …

Data science methodologies: Current challenges and future approaches

I Martinez, E Viles, IG Olaizola - Big Data Research, 2021 - Elsevier
Data science has employed great research efforts in developing advanced analytics,
improving data models and cultivating new algorithms. However, not many authors have …

[图书][B] Advanced data mining techniques

DL Olson, D Delen - 2008 - books.google.com
The intent of this book is to describe some recent data mining tools that have proven
effective in dealing with data sets which often involve unc-tain description or other …

Application of data mining techniques in customer relationship management: A literature review and classification

EWT Ngai, L Xiu, DCK Chau - Expert systems with applications, 2009 - Elsevier
Despite the importance of data mining techniques to customer relationship management
(CRM), there is a lack of a comprehensive literature review and a classification scheme for it …

Forecasting stock markets using wavelet transforms and recurrent neural networks: An integrated system based on artificial bee colony algorithm

TJ Hsieh, HF Hsiao, WC Yeh - Applied soft computing, 2011 - Elsevier
This study presents an integrated system where wavelet transforms and recurrent neural
network (RNN) based on artificial bee colony (abc) algorithm (called ABC-RNN) are …

A new hybrid financial time series prediction model

B Alhnaity, M Abbod - Engineering Applications of Artificial Intelligence, 2020 - Elsevier
Due to the characteristics of financial time series, such as being non-linear, non-stationary
and noisy, with uncertain and hidden relationships, it is difficult to capture its non-stationary …

Direct marketing campaigns in retail banking with the use of deep learning and random forests

P Ładyżyński, K Żbikowski, P Gawrysiak - Expert Systems with Applications, 2019 - Elsevier
Credit products are a crucial part of business of banks and other financial institutions. A
novel approach based on time series of customer's data representation for predicting …

Evolving least squares support vector machines for stock market trend mining

L Yu, H Chen, S Wang, KK Lai - IEEE transactions on …, 2008 - ieeexplore.ieee.org
In this paper, an evolving least squares support vector machine (LSSVM) learning paradigm
with a mixed kernel is proposed to explore stock market trends. In the proposed learning …

Hybrid mining approach in the design of credit scoring models

NC Hsieh - Expert systems with applications, 2005 - Elsevier
Unrepresentative data samples are likely to reduce the utility of data classifiers in practical
application. This study presents a hybrid mining approach in the design of an effective credit …