[PDF][PDF] Strategic adaptation in travel agencies: Integrating MARA with SWOT for uncertainty navigation

MM Kordsofla, A Sorourkhah - Journal of operational and …, 2023 - library.acadlore.com
In the realm of managerial decision-making, particularly within the last few decades, the
process has emerged as a formidable challenge. This paper focuses on strategic decision …

SWOT Analysis as a Basis for Strategies Designed for the Management of Tourism Development in Ukraine

KL Bagrii - Tourism and Rural Space. TARS Journal, 2022 - ceeol.com
In the current conditions of the COVID-19 pandemic, the tourism industry of Ukraine needs
more than ever strategic development and the development of a universal scheme of …