Message framing strategies to promote the uptake of PrEP: results from formative research with diverse adult populations in the United States

V Boudewyns, JD Uhrig, PA Williams, SKE Anderson… - AIDS and Behavior, 2024 - Springer
There are no evidence-based recommendations for communicating about pre-exposure
prophylaxis (PrEP) as part of a broader HIV-prevention messaging approach. To inform …