Surveys generally find the most common consumer rationale for adopting organic foods is a
positive belief regarding personal health benefits. The current research examines the …

This article examines consumers' attitudes towards Web site advertising (WSA), and the
beliefs that help shape these attitudes, using an established model of consumers' evaluation …

Advocacy bias is characterized by a preponderance of published articles that support an
academic discipline's favored causes and paradigms, and by the consequent relative …

Fear appeals are commonly used in many types of marketing communications, eg, the
marketing of products, services, social causes, and ideas. Also, they are frequently used to …

Ethics is the code of conduct of Business. It is a highly significant considerable issue in case
of any advertising. But the uses or degree of competition of unethical practices of advertising …

The COVID-19 pandemic has underlined the need for investigating the prevalence and
nature of health communication on social media. Applying the Extended Parallel Process …

In the annals of marketing history and the history of marketing thought, there is a key figure
whose influence from the mid‐twentieth century through to the present day is worthy of note …

As Frank Mort suggests, there is a need for a'new synthesis of business and cultural
history'in the somewhat compartmentalized history of consumption [1]. Although historians …

Depending upon the public opinion about the social, economic and ethical aspects of
advertising, the marketers and the public policy makers should take different stances on how …

In the early years of the twentieth century, the unique new medium of motion pictures was
the focus of significant theorization and experimentation at the fringes of the American …