This final chapter of the Canadian Women's Heart Health Alliance “ATLAS on the
Epidemiology, Diagnosis, and Management of Cardiovascular Disease in Women” presents …

Cardiovascular disease is the leading cause of death and disability among women
worldwide. Narratives circulated by the media regarding women's identities and health …

As a descriptive theory, intersectionality refers to individuals' interdependent and
simultaneous identities that affect how publics confront issues. In this article, we introduce an …

In response to a series of race-related incidents in the United States in 2014, Starbucks
launched the Race Together Initiative, a multifaceted public relations campaign designed to …

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with
Strategic Publics develops a coherent framework to unify the theories of public relations and …

With a focus on the tools needed for working in the PR industry, Public Relations
Campaigns: An Integrated Approach gives students a hands-on introduction to creating …

Although the segmentation of publics is a standard practice in public relations programming,
practitioners face challenges in using traditional approaches to identify and engage vastly …

Purpose The purpose of this paper is to explore the corporate social responsibility (CSR)
paradox, when a social campaign hurts the sponsoring brand even while raising concern for …

Sexual misconduct remains a problem on college campuses despite years of documentation
and research, and program development and implementation. The purpose of this study was …

The Canadian Heart and Stroke Foundation launched the Heart Truth campaign to increase
women's awareness of heart disease. However, little is known about how such campaigns …