Although neuromarketing research has developed, the current studies lack to provide
comprehensive insights into neuromarketing and marketing mix. Therefore, this study has …

Background Taste peptides are oligopeptides that improve the flavor and palatability of food.
Due to their unique taste characteristics and nutritional values, the development of taste …

The use of neuroscience tools to study consumer behavior and the decision making process
in marketing has improved our understanding of cognitive, neuronal, and emotional …

Despite the technological advancements in neuroimaging and physiological technologies,
studies about using this technology to study the neural correlates of consumers' behavior …

Neuromarketing (NM) is an application of neuroimaging and physiological tools to record
the neural correlates of consumers' behaviour (eg, decision-making, emotion, attention, and …

Novel trends in affective computing are based on reliable sources of physiological signals
such as Electroencephalogram (EEG), Electrocardiogram (ECG), and Galvanic Skin …

Neuromarketing literature has grown remarkably in recent years. Although the field has
generated a diverse body of knowledge, we still find a dearth of studies classifying the …

In a growing world of technology, psychological disorders became a challenge to be solved.
The methods used for cognitive stimulation are very conventional and based on one-way …

Packaging is a powerful tool for brands, which can not only catch consumers' attention but
also influence their purchase decisions. The application of neuromarketing techniques to the …

Sensory satisfaction is the key to consumer acceptance which also decides the success of
any food products in the market. Though different sensory parameters like appearance …