Consumers often rely on electronic word‐of‐mouth (eWOM) interaction as a source of
information about brands. It helps them in making decisions about their purchases. This …

This study explores the effect of perceived risk PR and perceived affective and cognitive
trust, PAT and PCT, respectively, on the intention to engage with Facebook FB adverts. Most …

The dynamic impact of electronic word-of-mouth (eWOM) valence on consumer attitudes
and perceptions emphasizes the necessity of understanding how online reviews influence …

Purpose COVID-19 and its measures such as physical distancing have shifted consumer
payment behaviors toward cashless payment. Physical distancing is likely to remain a norm …

This study investigates the impacts of the Big Five personality traits and propensity to trust on
the use and writing of online reviews. Additionally, this study examines how gender …

This study aims at investigating the effect of both positive and negative electronic word of
mouth (eWOM) on online consumer buying behaviour, customer satisfaction, and customer …

Perkembangan internet di Indonesia semakin luas. Aice yang merupakan salah satu
perusahaan es krim di Indonesia sedang mengalami negative electronic word of mouth …

가속화된 디지털 혁명으로 소셜미디어 마케팅의 중요성이 대두됨에도 불구하고 프랜차이즈
외식기업의 소셜미디어 마케팅이 브랜드 자산에 미치는 영향을 실증적으로 분석한 연구는 …

The current research aims to evaluate the positive and negative effects of electronic word of
mouth communication on the digital image of travel agencies. In this context, research data …

This study aims to identify the impact of consumer perception on the buying decision
process of environmenta-friendly Tupperware products in Makassar City. The research type …