Unveiling the Psychology of Clicks: How Live-Streaming on Social Commerce Sparks Impulse Buys in the Digital Native Generation
R Rinlohokyana, A Bismo - 2024 International Conference on …, 2024 - ieeexplore.ieee.org
With a focus on Centennials, the digital native generations, this journal article aims to
examine the phenomenon of online impulse buying behavior within the context of live …
examine the phenomenon of online impulse buying behavior within the context of live …
Assessing the Perceptions of Small Retail Firm Managers on Strategic Alliances
OM Olajire - 2023 - search.proquest.com
Strategic alliances are a mechanism commonly employed by small businesses to increase
their customer base, enhance productivity, and increase capital. The purpose of this …
their customer base, enhance productivity, and increase capital. The purpose of this …