Involvement, satisfaction, perceived value, and revisit intention: A case study of a food festival

YH Kim, J Duncan, BW Chung - Journal of culinary science & …, 2015 - Taylor & Francis
Festivals are one of the most frequently occurring events, happening at destinations across
the world, with numbers increasing annually, making festivals the fastest growing segment of …

Expenditure-based segmentation of freight travel markets: Identifying the determinants of freight transport expenditure for developing marketing strategies

A Pani, PK Sahu, BB Majumdar - Research in Transportation Business & …, 2019 - Elsevier
There is a substantial body of literature relating to freight transport sector's economic impact
at the macro-level, but less is known about how freight demand gets translated to an …

Motivation and segmentation of gastronomic events: festival of the Red Crab in Ecuador

M Carvache-Franco, O Carvache-Franco… - Annals of Leisure …, 2023 - Taylor & Francis
The objective of this study is to identify the different segments of tourists that attend the
'Festival of the Red Crab'in Ecuador and the motivational dimensions of each segment. Two …

A case study of a southern food festival: using a cluster analysis approach

YH Kim, JL Duncan, TM Jai - Anatolia, 2014 - Taylor & Francis
As one of the most frequently held types of event across the world, festivals take place at
many destinations in the world. Consequently, research on festivals becomes critical for their …

Market segmentation by expenditure: an underutilized methodology in tourism research

T Vinnciombe, PU Sou - Tourism Review, 2014 - emerald.com
Purpose–The purpose of this study is to identify best practices in the implementation of
market segmentation via expenditure in tourism research so that the practical potential of …

The “art” of creative food experiences: A dimension-based typology

A Viljoen, M Kruger - International Journal of Gastronomy and Food …, 2020 - Elsevier
Purpose Art and culture and the subsequent enhancements thereof, are especially
significant in multicultural societies. However, little is known regarding the role of culinary …

Are you willing to pay more for the arts?

M Kruger, M Saayman - Journal of Economic and Financial Sciences, 2016 - journals.co.za
This study determines festival attendees' Willingness To Pay to support an increase, or
prevent a decline, in arts performances and exhibitions. It uses the contingent valuation …

The art of tastings: Enhancing the arts festival experience

A Viljoen, M Kruger, M Saayman - International Journal of Event and …, 2018 - emerald.com
Purpose The role and importance of arts festivals are well documented within the festival
and events literature. Art and culture, as well as the subsequent enhancement thereof, are …

Análisis de la motivación del turismo gastronómico en el destino cultural de la ciudad de Córdoba

FJ Jiménez-Beltrán - 2019 - helvia.uco.es
Actualmente, se asiste a un creciente interés por las investigaciones científicas que se
centran en los aspectos culturales asociados al turismo, como sector de actividad. De forma …

The relationship between decision-making factors and 'festivalscapes' with visitor loyalty: Evidence from a South African national arts festival

M Kruger, M Saayman - Acta Commercii, 2019 - journals.co.za
Orientation: The escalating number of festivals leads to competition, with festivals finding
themselves in the decline phase of their product's lifecycle. In South Africa, many festivals …