Competition among different brands in supermarkets motivates consumer goods companies
to develop and implement and activate merchandising materials at the point of sales (POS) …

RESUMO A competição entre marcas disponíveis nos supermercados motiva os esforços
das empresas na elaboração e ativação de materiais de comunicação no ponto de venda …

In this paper, we deconstruct the ethnographic process to examine how adopting a
multifaceted approach impacted our interpretation of the findings. The original intention was …

Cilj ovog rada je odgovor na istraživačko pitanje da li osvetljenje u maloprodajnom objektu
utiče na ponašanje kupaca koji žive na tržištu Srbije, tržištu Crne Gore, te tržištu Bosne i …

Empresas de bens de consumo se deparam hoje com o desafio de conhecer e influenciar
seus shoppers durante suas jornadas de compras, para que, assim, possam incrementar …

The current research was conducted with the aim of compiling the brand identity model of
Iranian volleyball athletes. The current research method was mixed and descriptive …

This study uses the method of an online questionnaire in quantitative research, and the
questionnaire was based on Neels and her colleagues (2016). All the research processes …

Araştırmanın amacı, perakendecilerin alışverişçi pazarlama uygulamalarının mağaza
sadakati ve perakendeci marka ederine etkilerini Ramazan dönemi bağlamında …

O conceito de shopper marketing endereça aplicações para as empresas de bens de
consumo desenvolverem estímulos de marketing que influenciem o consumidor durante …