This paper presents a literature review of, and classification scheme for, Internet marketing
(IM) research. The review covers 270 journal articles published between 1987 and 2000 in …

In this article we examine factors that might impact on web advertising recall and
recognition. These factors include the viewing mode, duration of page viewing, and web …

Online advertising has experienced phenomenal growth since its inception in 1994. This
empirical study investigates the impact of seven creative characteristics of banner ads on the …

This paper presents an application of the analytic hierarchy process (AHP) used to select the
best web site for online advertising. This method adopts a multi-criteria approach that can be …

This paper considers the structure of advertising effectiveness on the internet. It investigates
empirically the importance of creative and media factors for banner effectiveness …

This study explores the effects of different levels of forced exposure to banner ads on
advertising responses such as advertising perception, clicking of banner ads, banner …

This article examines the impact of brand familiarity and internet user experience on banner-
ad effectiveness. The results from a large empirical study show that there are major …

The study examines how different consumers evaluate online shopping sites set up by
bricks-and-mortar retailers. In particular, it examines how differences in consumers' …

In the early 21st century, the Internet has become the most discussed topic in business and
in the media more generally. The speed of development of electronic marketing has been …

This second edition of a bestseller provides up-to-date knowledge of human factors issues
in web design. It comprehensively treats human factors research methods, design …