This paper is set to explore the role of individual-level behaviours and actions in the digital
transformation of international SMEs. This is particularly important since little is known …

Nowadays, the buzzwords for organizations to be prepared for the competitive
environment's challenges are sustainability, digitalization, resilience and agility. However …

International marketing agility: conceptualization and research agenda | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …

In the era of digitalisation, agility is considered a crucial factor for the successful operations
of small and medium businesses in the intricate international markets. That is, this research …

Purpose Strategic flexibility (SF) has become increasingly important for firms because of the
fast changes in the external environment. In line with the practical importance of SF, an …

Marketing agility has recently gained the attention of international marketing managers and
scholars. However, scholars have not examined how this capability directly and indirectly …

Purpose As a global pandemic, the COVID-19 crisis has profoundly affected the
development of local firms, threatening the survival of small and medium enterprises …

Building on the resource-based view, this study aims to address the scant research on the
context-specific micro-foundations that impact on internationalisation of SMEs in emerging …

Qualitative research is designed to generate in-depth and subjective findings to build theory.
Combined with the quantitative bias of top-tier journals, many qualitative researchers do not …

Despite the exponential growth of crowdfunding in recent years, research on the role it plays
in business internationalization is still embryonal. Building on the Resource Based View …