The academic literature on consumer engagement and sustainable consumption has developed gradually over the last two decades. The body of knowledge related to the role of …
KB Mim, T Jai, SH Lee - Sustainability, 2022 - mdpi.com
With increased concern for environmental and social issues, consumers and the apparel industry have become more interested in the topic of sustainability. Numerous brands strive …
EJ Lee, J Bae, KH Kim - Journal of Business Research, 2020 - Elsevier
Although sustainable product companies provide various environmental cues to promote consumer purchasing, these cues do not have the intended effect in many cases. Therefore …
J Bhattacharyya - Asia-Pacific Journal of Business Administration, 2023 - emerald.com
Purpose Sustainability principles have been practiced and researched in marketing for nearly five decades, but the challenges we face today are still significant. This context …
The impact of social vs environmental sustainability information disclosure on consumer choice of delivery time with varying sustainability concerns | Emerald Insight Books and journals Case …
Fashion companies are trying to increase the efficiency of their communication with consumers by providing information on sustainable activities or product levels. This study …
Following the systematic review and bibliometric analysis of current literature, this paper attempts to investigate whether the wealth generated through cryptocurrency trading can …
Do on-package sustainability claims lead to both better product performance and category growth (and thus to a better world)? We conducted a large-scale study of actual consumer …
This study investigates the effect of brand positioning (luxury vs. mass-market) on the relationship between the type of green message (demarketing vs. environmental) and brand …