Hallmarks and potential pitfalls of customer‐and consumer engagement scales: A systematic review
Multiple scales measuring a customer's, or consumer's, engagement (CE) with a brand or
specific brand elements (eg, advertising/social media content) have been proposed in the …
specific brand elements (eg, advertising/social media content) have been proposed in the …
Accounting for uncertainty in the measurement of unobservable marketing phenomena
EE Rigdon, M Sarstedt - Measurement in Marketing, 2022 - emerald.com
The assumption that a set of observed variables is a function of an underlying common
factor plus some error has dominated measurement in marketing and the social sciences in …
factor plus some error has dominated measurement in marketing and the social sciences in …
Rolling up our sleeves and pulling up our socks: A critical review of safety culture definitions and measures, and innovative ways to move the field forward
Despite Schein's warning, safety culture continues to generate significant academic inquiry
(Bye et al., 2020) and is responsible for a great amount of activity in the industrial consulting …
(Bye et al., 2020) and is responsible for a great amount of activity in the industrial consulting …
Retorno a las bases: marcos conceptuales para la formación de pregrado de psicólogos y psicólogas en Chile
L Rehbein, P Boero, A Concha-Salgado… - …, 2023 - analesdearquitectura.uc.cl
El estudio buscó identificar un compendio conceptual básico para quienes completen su
formación de pregrado, en cualquier carrera de psicología impartida en Chile. Este esfuerzo …
formación de pregrado, en cualquier carrera de psicología impartida en Chile. Este esfuerzo …
A Framework for Evaluating and Creating Formal Conceptual Definitions: A Concept Explication Approach for Scale Developers
S Miller - The Sage Handbook of Survey Development and …, 2023 - torrossa.com
One of the first steps of scale development should be to identify a parsimonious, useful,
adequate, and precise conceptual definition or propose a conceptual definition that …
adequate, and precise conceptual definition or propose a conceptual definition that …
The Impact of a Project Management Approach on Micro-Businesses in Achieving Strategic Goals
KM Lowe - 2024 - digitalcommons.liberty.edu
This flexible case study delves into the challenges micro-businesses in Ontario face, where
the informal nature of operations and unique goal-setting processes are seen as obstacles …
the informal nature of operations and unique goal-setting processes are seen as obstacles …
[PDF][PDF] Survey Development and Application
LR Ford, TA Scandura - 2023 - researchgate.net
At Sage we take sustainability seriously. Most of our products are printed in the UK using
responsibly sourced papers and boards. When we print overseas we ensure sustainable …
responsibly sourced papers and boards. When we print overseas we ensure sustainable …
Theoretical rigor of customer experience scales: a systematic review and a roadmap for researchers
Purpose Prior research has proposed a number of scales measuring the customer
experience (CX), which tend to conceptualize and operationalize CX differently, raising …
experience (CX), which tend to conceptualize and operationalize CX differently, raising …
[PDF][PDF] Back to Basics: Conceptual Frameworks for the Undergraduate Training of Psychologists in Chile Retorno a las Bases: Marcos Conceptuales para la Formación …
L Rehbein, P Boero, A Concha-Salgado, MP Godoy… - teologiayvida.uc.cl
El estudio buscó identificar un compendio conceptual básico para quienes completen su
formación de pregrado, en cualquier carrera de psicología impartida en Chile. Este esfuerzo …
formación de pregrado, en cualquier carrera de psicología impartida en Chile. Este esfuerzo …
[PDF][PDF] Retorno a las Bases: Marcos Conceptuales para la Formación de Pregrado de Psicólogos y Psicólogas en Chile Back to Basics: Conceptual Frameworks for …
L Rehbein, P Boero, A Concha-Salgado, MP Godoy… - redae.uc.cl
El estudio buscó identificar un compendio conceptual básico para quienes completen su
formación de pregrado, en cualquier carrera de psicología impartida en Chile. Este esfuerzo …
formación de pregrado, en cualquier carrera de psicología impartida en Chile. Este esfuerzo …