The shift to the 4th Industrial Revolution (4IR) is said to have potential to increase
productivity and improve the quality of life. In the context of the Out-of-Home (OOH) …

In the late 19th century, advertisements in isiXhosa print media were almost exclusively in
isiXhosa. Currently, such advertising is predominantly in English. This article examines …

Advertising, driven by the innate human senses, serves the fundamental purposes of
informing, persuading, and reminding. Among its various forms, outdoor advertising, or Out …

The shift to the 4th Industrial Revolution (4IR) promises to increase productivity and enhance
the quality of life through the adoption of emerging technologies. In the context of the Out-of …

The shift to the 4 th Industrial Revolution (4IR) is said to have potential to increase
productivity and improve the quality of life. In the context of the Out-of-Home (OOH) …

In Zimbabwe, English is the de facto official language and medium of communication for
marketing and advertising in the business context. The socio-economic use of English and …

The shift to the 4th Industrial Revolution (4IR) is said to have potential to increase
productivity and improve the quality of life. In the context of the Out-of-Home (OOH) …

Advertising, as a communication tool, harnesses human senses to draw attention to specific
needs, products, or services, with its core objectives being to inform, persuade, and remind …

This article highlights the role of television advertisements in raising awareness of the
importance of being multilingual in the current transformational and technological age in …

Multilingualism and multiculturalism are vehicles that could be used to promote and
preserve cultural identities in Cameroon and South Africa given their rich historical and …