Purpose This paper aims to investigate the moderating role of aesthetic experience in the
effect of authenticity on satisfaction in cultural heritage sites. At the same time, this study …

Authenticity in travel and tourism research is often explored at the tangible-existential nexus.
However, the collaborative forces embedded within digital sharing economy platforms draw …

The purpose of this study is to understand the roles of novelty seeking and food authenticity
in youth travellers' decision-making process at night markets by using the model of goal …

Purpose Drawing on social exchange theory, this study clarifies the roles of authenticity,
interactivity and involvement in predicting customer engagement (CE) and, ultimately …

Tourism experiences have become central to understanding travel behavior, as they go
beyond the mere consumption of a product or service and include a holistic encounter with a …

Purpose In order to encourage customers to try experience virtual tourism, researchers and
practitioners pay more attention on how to improve customers' perception of authenticity …

Rural tourism strategies in underdeveloped countries have gained significant popularity in
recent years. However, the repetitive and irrational construction of tourist destinations …

Purpose The study aims to review how the use of technology enhances the authentic tourist
experience. Technology and digitalization have enhanced tourist experiences. However …

This study analyses the impact of the critical issues on Travel and Tourism e-service failure
and explores specifically how peer-to-peer accommodation business can cope with the …

Taiwan's music festival landscape has blossomed, attracting global music enthusiasts with
its cultural richness and diverse offerings. Using structural equation modeling (SEM), a …