This study identified the research trends and intellectual structure of chatbots, through
chatbot-related articles to suggest a future research agenda. Systematic literature reviews …

With the development of artificial intelligence technology, the application of
anthropomorphism has been established as a good design principle. However, the …

This study explored the effect of chatbot emotional disclosure on user satisfaction and reuse
intention for a chatbot counseling service. It also examined the independent and sequential …

Virtual influencers in various forms are capturing a growing share of ad spend from human
influencers. Followers respond to virtual influencers much as if they were human, with …

Purpose This research aims to examine the influence of brand signals (transparency,
innovativeness and reputation) on brand trust and price fairness toward organic food …

Travel influencers often disclose personal details in their social media recommendations.
However, previous research has not explained how such content impacts influencer …

Despite the broad application of chatbot agents in online interactions, an ongoing debate
persists regarding their persuasive role and human-like emotional disclosure. Our study …

Higher education institutions (HEIs) engage more and more in branding activities to sustain
an advantage in an increasingly high competitive environment. In such a pressing …

Brands' communications on owned media commonly are managed by social media
marketing teams, although some brands have embraced a practice known as social media …

A number of well-known brands are not only loved by many consumers, but also hated by a
sizeable portion of the population and are thus termed polarizing brands. Because digital …