Internet companies track users' online activity to make inferences about their interests, which
are then used to target ads and personalize their web experience. Prior work has shown that …

Although targeted advertising has drawn significant attention from privacy researchers,
many critical empirical questions remain. In particular, only a few of the dozens of targeting …

Data collection and aggregation by online services happens to an extent that is often
beyond awareness and comprehension of its users. Transparency tools become crucial to …

With the popularization of wireless Internet technology and smartphones, the importance of
recommendation systems, which analyze personality of a user using social network data …

Abstract In the Internet of Things (IoT) era, the types of devices used by one user are
becoming more diverse and the number of devices is also increasing. However, a forensic …

The purpose of this study was to collect and analyze personal bio data and social network
services (SNS) data, derive user preference and user life pattern, and propose intuitive and …

As technology has evolved, so have privacy policies and regulations. The internet is a
limitless domain where both users and companies can provide and access information …

Data collection and online personalization has become essential part of modern marketing,
and thus, embedded into consumer's everyday life. This has emerged a lot of negative …

Background. Cookies and third-party requests are partially implemented to en-hance user
experience when traversing the web, without them the web browsing would be a tedious …

In this digital age where it is becoming difficult for marketers to win customer's expectations
all the time. And consumers are getting more products online and offline for comparisons …