Consumer's response to CSR activities: Mediating role of brand image and brand attitude

K Ramesh, R Saha, S Goswami, Sekar… - Corporate Social …, 2019 - Wiley Online Library
Corporate social responsibility (CSR) is a well‐touted term in management disciplines that
connects the business goals and societal values. CSR is used as a strategic approach that …

An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis

A Raza, RA Rather, MK Iqbal… - Management Research …, 2020 - emerald.com
Purpose This paper aims to address the need for a more in-depth empirical investigation of
exploring the link between the adoption of corporate social responsibility (CSR) practices …

Perceived ESG (environmental, social, governance) and consumers' responses: The mediating role of brand credibility, Brand Image, and perceived quality

HK Koh, R Burnasheva, YG Suh - Sustainability, 2022 - mdpi.com
This paper explores whether consumers' perceptions of environmental, social and
governance initiatives can impact on attitude, and how three brand-related constructs …

Influence of corporate social responsibility and brand attitude on purchase intention

HADM Arachchi, GD Samarasinghe - Spanish Journal of Marketing …, 2023 - emerald.com
Influence of corporate social responsibility and brand attitude on purchase intention | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

[PDF][PDF] Modeling the impact of corporate social responsibility on sustainable purchase intentions: insights into brand trust and brand loyalty

C Huo, J Hameed, M Zhang, AF Bin Mohd Ali… - Economic research …, 2022 - hrcak.srce.hr
Green innovation performance deals with the strengthening of the organizations for their
competence in enhancement of their green image. Current research examines the role of …

The relationship of CSR communication on social media with consumer purchase intention and brand admiration

S Gupta, N Nawaz, AA Alfalah, RT Naveed… - Journal of Theoretical …, 2021 - mdpi.com
With the advent of the Internet and other digital technologies, contemporary businesses from
all sectors are using social media for communication with consumers to engage them …

Employee-level consequences of perceived internal and external CSR: decoding the moderation and mediation paths

P Aggarwal, RK Singh - Social Responsibility Journal, 2023 - emerald.com
Purpose This paper aims to examine whether and how internal and external typologies of
corporate social responsibility (CSR) and employees' CSR participation (CSRP) …

Analysis of corporate social responsibility execution effects on purchase intention with the moderating role of customer awareness

Q Zhang, S Ahmad - Sustainability, 2021 - mdpi.com
Corporate social responsibility (CSR) in management domains is a well-known concept that
links corporate interests and environmental/community values. CSR is considered a …

The effect of Generation Z's perceptions of brand activism on brand loyalty: evidence from Vietnam

DT Nguyen, DHA Le, LG Truong… - Asia Pacific journal of …, 2023 - emerald.com
Purpose The study was conducted to investigate the impact of Generation Z's perceptions of
brand activism on brand loyalty through the mediating role of brand attitude and brand trust …

Effects of corporate social responsibility on consumer purchase intention

F Ali, M Sohail - Pakistan Journal of Humanities and Social …, 2018 - internationalrasd.org
The aim of this study was to identify the impact of corporate social responsibility on the
purchase intention of customers. Corporate Social Responsibility was measured on the …