The purpose of this study was to analyze consumer or patient determinants of hospital brand
equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta …

Health tourism industry is rapidly growing across different countries and make a lot of
financial economic benefits. A deep understanding of a destination for health tourism can …

Medical centers need branding approach to improve their position in patients' minds. This
study was carried out using mixed method. The participants included main experts, hospital …

In the current competitive situation, hospitals are seeking to keep their position among
patients. This study aimed to find factors influencing on the brand equity of hospitals. in the …

Objective: The length of stay is an important indicator of hospital performance and efficiency.
Regarding the importance of the length of stay, this study aimed to design a structural model …

In healthcare, before visiting a healthcare institution, patients choose a hospital brand as a
confirmation of quality based on their own experience, perception and brand recognition, as …

Traditional marketing has shifted to digital marketing due to the highly competitive market
and technological advancements with the internet. In today's digital age, where the majority …

Early treatment and rehabilitation medical service is one of the important items in
rehabilitation medicine. The service quality is critical for developing organizational …

A márkanevek a márkaidentitás egyik elemeként a márka reprezentációját szolgálják. A
tanulmány célkitűzése, hogy egy előzetesen, szakemberek körében végzett kutatás …

Hospital is a health institution that provides complete individual health services. A high level
of brand equity, especially in healthcare organizations increases customer satisfaction, their …