Previous research states that viral marketing has an important role in increasing consumer
purchasing intentions, viral marketing can also encourage increased brand awareness. This …

This study aims to analyze the influence of digital marketing, brand awareness, and product
quality on purchasing decisions for Somethinc skincare products. The research participants …

Indonesian people tend to have dry and dull skin due to the higher intensity of sun exposure
in the tropical season. Several cities in Indonesia have unhealthy air quality. Gray air is a …

Pemikiran masyarakat tentang standar kecantikan ideal memiliki kulit putih dipelihara
secara turun-temurun. Cara berpikir tersebut menciptakan ketidaksetaraan di ruang sosial …

This research aims to investigate the synergistic influence between Content Marketing and
Influencer Marketing on the formation of Brand Awareness and Purchase Interest of TikTok …

The lifestyle has unique influence in the fashion. Indonesian fashion is continuously
changing over the trends. There is an influx of fashion enterprises into Indonesia. Consumer …

TikTok is an application that easily allows videos to be uploaded to the virtual world. It allows
videos to be shared directly with Facebook, Flickr, and X or previously known as Twitter. The …

The development of digital technology and social media in recent years has triggered major
changes in marketing strategies, especially in the fashion industry. Influencer marketing has …