One reason people engage in prosocial behavior is to reap the reputational benefits
associated with being seen as generous. Yet, there isn't a direct connection between doing …

Despite growing concerns regarding the increasing consumerism related to promotions, this
research documents a positive effect of price promotions on consumers' donation behavior …

Consumer psychology refers to how people think and act within an economic role in market
exchange. However, we know little about how consumers actually perceive these roles, or …

In order for the assistance we extend to others to be maximally effective—whether
interpersonally or institutionally—we need both givers to extend the help and recipients to …

As climate change increasingly wreaks havoc, sustainability is becoming a moral imperative.
Yet, the strength of individuals' moral obligations to engage in sustainable actions may vary …

Consumers actively look to and expect businesses to engage in charitable donation
activities. While past research has demonstrated the strategic benefits that corporate social …

Five experiments examined the role of resource evaluability on giving. We systematically
varied participants' resources they and another potential donor received and whether they …

The conservation flagship approach is a valuable tool for raising funds and awareness, but
species-based campaigns have been criticized for providing little benefit to wider …

The increasing inequality rate within countries worldwide makes social comparisons more
evident. In seven experiments, we demonstrate that people comparing themselves to others …

Purpose This paper aims to investigate the donor characteristics of Muslim donors and fills
the gap by empirically surveying Muslim donors from Kuwait. The authors believe their …