Sport as a vehicle for health promotion: A shared value example of corporate social responsibility

S Hills, M Walker, AE Barry - Sport Management Review, 2019 - Elsevier
Professional sport organizations are increasingly encouraging physical and mental wellness
by developing and deploying health promotion activities via socially responsible …

Effect of sports psychology on enhancing consumer purchase intention for retailers of sports shops: Literature content analysis

JH LEE - Journal of Distribution Science, 2021 - koreascience.kr
Purpose: The sporting field is one of the most lucrative industries that most producers would
want to share and drive-in sales towards its direction. The purpose of the present study is to …

Creating shared value and sport employees' job performance: The mediating effect of work engagement

J Wu, Y Inoue, K Filo, M Sato - European Sport Management …, 2022 - Taylor & Francis
Research question: The salience of creating shared value (CSV) in innovating the process
of social change has been acknowledged; however, we know little about CSV from views of …

The role of culture in sports sponsorship: An update

S Keshkar, I Lawrence, M Dodds… - Annals of Applied …, 2018 - eprints.leedsbeckett.ac.uk
Nowadays Sponsorship is an important part of sports events. Sports sponsorship offers more
benefits, more variety and also it'sa more powerful form of marketing. In general …

The importance of theorizing social change in sport for development: A case study of Magic Bus in London

S Hills, M Walker, M Dixon - Journal of Sport …, 2019 - journals.humankinetics.com
For sport for development practitioners, a theory of change document is a critical first step to
map how program inputs yield the desired program outcomes. Yet, in our experience, this …

Creating Shared Value Through Sport: Investigating The Relationship Between Sport Participation And Customer Purchase Intention

J Wu - 2019 - conservancy.umn.edu
Creating shared value (CSV) is defined as “policies and operating practices that enhance
the competitiveness of a company while simultaneously advancing the economic and social …

[PDF][PDF] Creating shared value: concept clarifications and a practical framework: a guide to unleash the power of “creating shared value” in practice

V Giesen - 2019 - openaccess.nhh.no
Due to rising social and environmental pressures, the interest in business concepts that
tackle these pressures has rapidly increased over the past decade. Specifically, the concept …

Sport and social development: Evaluating a professional sport league's domestic violence and sexual abuse camp

S Hills, M Walker - Journal of applied sport management, 2017 - trace.tennessee.edu
We explore the use of sport to address the sensitive issue of domestic violence and sexual
abuse (DVSA) by evaluating a professional sport league's pilot DVSA Camp in the United …

Indicators of Intellectual Capital Marketing Ethics Leadership Model Affecting Sports Sponsorship

P Chunphiphatphong - NIDA Case Research Journal, 2022 - so04.tci-thaijo.org
The indicators of the marketing ethics leadership scenario study were a survey development
for Thailand's business corporates through intellectual capital. The inclusive research …

Innovación tecnológica y su influencia en la ejecución del programa social Haku Wiñay-FONCODES, Unidad Territorial Chiclayo, 2016-2020

JA Navarro Montalvan - 2021 - repositorio.ucv.edu.pe
El presente trabajo tuvo por finalidad determinar la influencia de la innovación tecnológica
en la ejecución del programa social Haku Wiñay del FONCODES, 2016-2020 en la Unidad …