AA Prasad, RS Kumar - International journal of consumer …, 2022 - Wiley Online Library
Scholars have outlined several corporate social responsibility (CSR) classifications to analyse the wide range of CSR initiatives. The usage of diverse CSR types has resulted in …
Feminist solidarity, after early and idealistic conceptions of an all‐encompassing sisterhood, has become preoccupied with understanding and theorizing differences between women …
Millions of women entrepreneurs in subsistence contexts face consumption constraints while embedded in strongly patriarchal social institutions. In these contexts, the place for women is …
Abstract The Base of Pyramid (BoP) narrative has been dominated by the consumption perspective, as compared to producers' perspective. The literature on the constraints faced …
The extant review studies on the Base/bottom of the Pyramid (BoP) have paid inadequate attention to the producer and entrepreneur roles of the poor. This review article exclusively …
P Vishnoi, N Bhardwaj, A Vohra - International Journal of …, 2022 - Wiley Online Library
In the early 2000s, Prahalad and Hart presented the possibility of serving the poor profitably and alleviating poverty. They introduced the concept of BoP (Bottom/Base of the Pyramid) …
MM Mars - Marketing Theory, 2023 - journals.sagepub.com
Entrepreneurs play a critical role in the implementation of alternative market movement agendas. The courage and sacrifices of prosocial entrepreneurs who break from the …
Concern with the role of markets in the lives of the poor has been growing consistently in management and marketing academic communities over the past two decades. Since the …
The present study investigates the influence of femininity as a cultural value on overcoming institutional hurdles and facilitating entrepreneurial opportunity development by rural women …