The past and future of gender research in marketing: Paradigms, stances, and value-based commitments

L Peñaloza, A Prothero, P McDonagh… - Journal of …, 2023 - journals.sagepub.com
This systematic literature review enhances paradigmatic/metaphysic analyses by examining
how value-based commitments, intellectual personae, and stances impact the diversity …

Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda

AA Prasad, RS Kumar - International journal of consumer …, 2022 - Wiley Online Library
Scholars have outlined several corporate social responsibility (CSR) classifications to
analyse the wide range of CSR initiatives. The usage of diverse CSR types has resulted in …

Feminist solidarity building as embodied agonism: An ethnographic account of a protest movement

S Smolović Jones, N Winchester… - Gender, Work & …, 2021 - Wiley Online Library
Feminist solidarity, after early and idealistic conceptions of an all‐encompassing sisterhood,
has become preoccupied with understanding and theorizing differences between women …

Negotiated agency in the face of consumption constraints: a study of women entrepreneurs in subsistence contexts

S Venugopal, M Viswanathan - Journal of Public Policy & …, 2021 - journals.sagepub.com
Millions of women entrepreneurs in subsistence contexts face consumption constraints while
embedded in strongly patriarchal social institutions. In these contexts, the place for women is …

Base of the pyramid producers' constraints: An integrated review and research agenda

A Kumar, R Kumra, R Singh - Journal of Business Research, 2022 - Elsevier
Abstract The Base of Pyramid (BoP) narrative has been dominated by the consumption
perspective, as compared to producers' perspective. The literature on the constraints faced …

Drivers, barriers, and facilitators of entrepreneurship at BoP: review, conceptual framework and research agenda

A Kumar, R Kumra, R Singh - Journal of Macromarketing, 2022 - journals.sagepub.com
The extant review studies on the Base/bottom of the Pyramid (BoP) have paid inadequate
attention to the producer and entrepreneur roles of the poor. This review article exclusively …

Marketing at the bottom of the pyramid: Literature review and future research agenda

P Vishnoi, N Bhardwaj, A Vohra - International Journal of …, 2022 - Wiley Online Library
In the early 2000s, Prahalad and Hart presented the possibility of serving the poor profitably
and alleviating poverty. They introduced the concept of BoP (Bottom/Base of the Pyramid) …

From heroism to martyrdom: Entrepreneurial identity work in alternative market movements

MM Mars - Marketing Theory, 2023 - journals.sagepub.com
Entrepreneurs play a critical role in the implementation of alternative market movement
agendas. The courage and sacrifices of prosocial entrepreneurs who break from the …

Markets and marketing at the bottom of the pyramid

K Mason, R Chakrabarti, R Singh - Marketing Theory, 2017 - journals.sagepub.com
Concern with the role of markets in the lives of the poor has been growing consistently in
management and marketing academic communities over the past two decades. Since the …

Rural women entrepreneurship: when femininity compensates for institutional hurdles

M Karami, YM Karimi, M Akbari, J Gnoth - Asian business & management, 2024 - Springer
The present study investigates the influence of femininity as a cultural value on overcoming
institutional hurdles and facilitating entrepreneurial opportunity development by rural women …