Consumer engagement on social media in the sport context: a scoping review
Y Cao, H Matsuoka - Leisure Studies, 2024 - Taylor & Francis
The goal of this study was to address the question:'What sport marketing research has been
conducted on customer engagement on social media until now, and what could be future …
conducted on customer engagement on social media until now, and what could be future …
Identifying Factors Influencing Fan Engagement: A Pilot Study on Chennai Superkings
SSC Mary, J Arun, MJ Xavier - Sports Analytics: Data-Driven Sports and …, 2024 - Springer
Purpose This article explains the factors influencing fan engagement in sports through data
analytics. It analyzes the case of Chennai Super Kings (CSK) in the context of fan …
analytics. It analyzes the case of Chennai Super Kings (CSK) in the context of fan …
Consumer Engagement on Social Media in the Context of Sport
Y CAO - 2023 - waseda.repo.nii.ac.jp
In relationship marketing, maintaining consumer engagement is one of the main tasks of
marketers since it is an important strategy for increasing sales, gaining a competitive edge …
marketers since it is an important strategy for increasing sales, gaining a competitive edge …