Current sustainability challenges require businesses to develop their relations with
customers and markets through relationship marketing and jointly create added value of …

This paper aims to investigate the significance of the impact of customer expectations of the
use of digital technology services by hotels on their level of satisfaction. For these purposes …

The digitalization of small businesses in the high technology sector as a means of attaining
prosperity in the context of international risks and challenges and domestic ecosystem …

The purpose of this article is to investigate how customer happiness is impacted by the
degree to which digital technologies are used in marketing communications. To this end, in …

This paper explores the legal, financial, tax, and educational conditions relevant for the
development of creative and cultural industries (CCIs). The qualitative research of the …

Through their innovations, the IT and software sectors are part of new emerging
technologies which are fundamentally changing other cultural and creative industries …