Customer lifetime value is one of the most important tasks for enterprises to maintain
customer relationships. However, due to the limitations of using a single data mining …

This article investigates why banks maintain unprofitable customers by applying real options
theory to determine their customer lifetime value (CLV) and assessing threshold values …

Cluster analysis and RFM model are widely used to gain a deeper understanding of
customers' characteristics and needs due to its simplicity and applicability in analyzing …

The study considers the product life cycle in the stages of technological innovation, and
focuses on how to evaluate the optimal investment strategy and the project value. It applies …

Marketing literature recognizes that customers are important assets and should be
accurately assessed, as customer value is crucial for the effective allocation of scarce …

This study presents a comprehensive analysis of Customer Lifetime Value prediction using
customer data, employing a robust methodology that includes data cleaning, feature …

This article is the first attempt to conduct a comprehensive evaluation of Kazakhstan's inland
nuclear power investment construction projects. Based on the summary of existing research …