The advent of artificial intelligence (AI)-based technologies has opened new opportunities
for manufacturers to maintain their technological edge and address pressing societal …

Despite researchers having averred that big data analytics (BDA) transforms firms' ways of
doing business, knowledge about operationalizing these technologies in organizations to …

Literature notes that firms are keen to develop big data analytics capability (BDAC, eg big
data analytics (BDA) management and technology capability) to improve their competitive …

Algorithms in the age of artificial intelligence (AI) constantly transform customer behaviour,
marketing programs, and marketing strategies in industrial markets. However, algorithms …

Purpose This study aims to determine whether knowledge creation processes (KCPs)–
knowledge exchange and knowledge integration affect digital innovation (DI), including …

The direct influence of digital platforms on organizational efficiency, financial performance,
and strategy attracts the close attention of researchers. The complex mechanisms and …

Big data are known to improve operational efficiency, competitiveness, and performance.
Despite these unprecedented benefits, the understanding of how big data transform …

Organizations increasingly introduce collaborative technologies in form of virtual assistants
(VAs) to save valuable resources, especially when employees are assisted with work …

Purpose In uncertain and emerging conditions, businesses must adopt new strategies to
compete and survive the changing and unstable environment. This research seeks to …

Purpose This study aims to explore the strategies adopted by incubated small business
startups in creative industries during the COVID-19 pandemic. To conduct the analysis, the …